Media Outreach and Public Relations

During my tenure as the Communications Specialist at WildSafeBC (BC Conservation Foundation), I undertook the crucial responsibility of overseeing and coordinating the handling of over 125 media requests. This task involved liaising with various media outlets, including television, radio, and print publications, to ensure that our program received the necessary coverage and exposure. Additionally, I had the opportunity to participate in several podcast shows, further expanding the reach and impact of our message.

Engaging with the media in such a multifaceted manner provided me with a unique opportunity to showcase the important work being done by our organization in mitigating human-wildlife conflicts. It was truly rewarding to be at the forefront of representing the program to the public and raising awareness about the significance of wildlife conservation and coexistence.

Through these interactions, I not only honed my communication skills but also gained valuable insights into the media landscape and the power of storytelling in conveying our mission. By effectively communicating our objectives and successes, we were able to garner support from a wider audience and foster a greater understanding of the importance of reducing human-wildlife conflicts.

https://www.youtube.com/watch?v=SnV1BvRgk3U